Twinkies in Twilight: End of the Hostess Cupcake Defense
Hostess Brands, the maker of Twinkies and Wonder Bread, filed for bankruptcy today, just three years after the company last emerged from insolvency.
The firm has been a victim of economic turmoil, and of health-conscious consumers turning away from Hostess’ famous range of junk foods. …
With one third of adults in the U.S. being medically obese, as well as 17 per cent of children, the public mood has turned against high-fat, sugary foods like those made by Hostess.
Pundits are blaming the bankruptcy on bad business practices and a pernicious union pension fund Hostess can no longer abide, but I argue if people were really hungry to buy Hostess products, the company would be able to cover all union obligations.
The fact is that Hostess creates and distributes bad stuff — I refuse to call their stuff “food” — that slowly kills us. Hostess are perpetrators of the longest mass suicide in the history of the universe as so many of us poison ourselves in a silent, shameful, unison with each bite and mouthful.
Foul companies with dangerous products deserve to be beaten down in the marketplace and face a necessary and inevitable death. Hostess provides a massive sugar rush to a nation that cannot control its hunger for escaping an ever-looming, and cross-generational, national depression. We turn to the dispensary of our kitchens and we feed our faces with sugar to cover the hurt and the loss and the inescapable sense of a dying self-preservation — and Hostess are right there to help us swallow their junk so it can turn to fat and poison us from the inside with chemicals and preservatives.
I’m sure Hostess will come out of their bankruptcy just fine — Chapter 11 is clearly a union-busting move — and they’ll be back down our throats again in no time and I hope this time we, together as a nation, can somehow repudiate their poison in the marketplace.