If you’re an author, or a publisher, or if you work in the entertainment field, getting your social media accounts Verified — or “socially proofed” for a condescending spin on a ridiculous social media marketing term — is important because Verification gives you status on the social networks and it provides you private avenues of access that regular accounts do not accord.
Any tragic world event is an opportunity to convey meaning for profit — personally, politically, fiscally or morally — and the instant rise of the “Peace for Paris” logo designed by Jean Jullien “one minute” after the tragedy, and then immediately posting the image to Facebook and Twitter, begs a larger human question of “selfieness” and cynicism: Is an Artist trying to give hope against trafficking in evil, or is it all a rather cunning ploy to “make the meme” for a tragedy by propagating self-interest-as-a-logo over the perils of human interest?
Memory is an acute thing. It can baptize you, take you over, reflect on where you’ve been and, in some extreme cases, incapacitate you. Memory can also warm, warn and welcome you — and this story is a matter of the latter in the name of one my earliest mentors and influencers, Rick Alloway. Yes is hard. No is easy. Rick Alloway was always a Yes Man in the most honorific possible way.
Rick gave me my start in radio at KFOR 1240 and KFRX 103 in Lincoln, Nebraska when I was 13-years-old, and he helped correct me, win me and convince me in every single way of the world. He was never harsh or cruel or condescending — even when you earned such treatment. His greatest talent was simply listening and being infinitely patient. In the radio advert below, Rick is in the front row wearing a mustache and I’m right next to him sporting the sun-sensitive hipster glasses.
Three days ago, after publishing our latest Boles Book — American Sign Language Level 5: A Field Guide for Advanced Communication Techniques for People with Other Disabilities — I unwittingly ran afoul of Facebook’s advertising rules. I had “too much text” in my book cover image and so Facebook censored my $40.00USD boosted post promotion of my book midstream, effectively blocking my book cover image on their social network because my design aesthetic didn’t meet their advertising rules.
There are times when children are right and parents are wrong. We’re so often trained to think that children know nothing when they actually know quite a lot when it comes to their thoughts and feelings. It’s just too easy for parents to overrule their children just because they “say so” and because they’re older and taller and heavier than the kids below them. Sometimes parents need to obey their children.
We did it! We reached another vital publication milestone this week: 2,000 WordPress.com Followers for this Boles Blog! WordPress Dot com followers are terrifically hard to get compared with Facebook and Google+ and Twitter because you can’t really virally — paid or not — advertise to get people to join your blog.
Today is the wretched April Fool’s Day, but what I’m about to share with you is not a joke — but it may contain the actions of a fool. For the last six months or so, I’ve been actively seeding and re-feeding our social media presence across all our platforms paying — yes, PAYING — particular attention to the blue bird of San Francisco to try to figure out just what’s happening in the wide world of Tweets when it comes to propagating memes and promoting new ideas.