Tag Archives: fans

Honoring the Game: Pay as You Go or Pay as They Want?

It’s no secret that many major league baseball teams — even the Yankees! — are having a hard time selling season ticket packages this year, and one must begin to wonder if the economics of baseball, and major league sport in general, are forever changing for the betterment of the impulse buyer and to the detriment of the dedicated fan that these teams covet, and often, overcharge.

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Justin Bieber Needs to Learn Insight Marketing

I wonder if Justin Bieber’s marketing and production team ever read the news beyond the current chatter about their teenage star.  I would love to know what they made of this morning’s juxtaposition of articles on the BBC about young Mr Bieber keeping his very young audience waiting for nearly two hours at London’s O2 Arena last night and a rather interesting piece about Insight Marketing which explore some of the techniques used by some advertisers and companies to deliver added value about their products and services.

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The Lack of Durable Goods and Intentional Obsolescence

When I was a young boy, I was raised on a consumer mindset that if you purchased something — a watch, a machine, a car, a bicycle, something mechanical, etc. — you could expect that, if you treated it right, that product would at least last the rest of your lifetime.  Now, as an older man, I have come to realize that new, expensive, things purchased today have an intentional obsolescence built into them that forces you to re-purchase those things several times in your lifetime, creating a Möbius Strip of non-durable goods that endlessly cheapens your purchasing power.

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