I wonder if Justin Bieber’s marketing and production team ever read the news beyond the current chatter about their teenage star. I would love to know what they made of this morning’s juxtaposition of articles on the BBC about young Mr Bieber keeping his very young audience waiting for nearly two hours at London’s O2 Arena last night and a rather interesting piece about Insight Marketing which explore some of the techniques used by some advertisers and companies to deliver added value about their products and services.
