I’m always disappointed when I talk to Artists and the first thing they start telling me is their resume, how many blog hits they have, how many tickets they’ve sold and how many social media followers they have. I’m dismayed not by their success, but by the business metrics they’re using to calculate what will always be only a fleeting, and diminishing, rate of return. Art must not be commerce. Creation must not be commercial. The Arts must never belong to the business school. The only thing of value you have as an Artist — and can control forever — is your belief in what you know is true and how that knowledge affects the quality of the work you produce falling into the long game beyond the grave.
Do you find yourself complaining a lot, suffering a lot of let downs and disappointments? Is your life blighted by ongoing sagas about poor service or products that do not perform as they should?
When faced with being let down, or being disappointed, do you look for someone to blame — or do you acknowledge somewhere in your psyche that the problem may actually be one of your own making — the problem of false expectations?
When a company does you a disservice, they most often if they are a decent company offer an apology and then try to do something to correct the error. When Elizabeth, Chaim Yosef and I were in Florida recently, we encountered a sort of bad customer service that just kept on compounding itself until I had to stare at the offending party and think to myself, “How is it possible that this person was given a job like this?”
We know “The North Face” means — “Ghetto Clothes” — but what about Carhartt? I’ve heard a lot about Carhartt over the years, and a lot of guys I know wear Carhartt, but until recently, I never spent any money on Carhartt clothing.