I’m always disappointed when I talk to Artists and the first thing they start telling me is their resume, how many blog hits they have, how many tickets they’ve sold and how many social media followers they have. I’m dismayed not by their success, but by the business metrics they’re using to calculate what will always be only a fleeting, and diminishing, rate of return. Art must not be commerce. Creation must not be commercial. The Arts must never belong to the business school. The only thing of value you have as an Artist — and can control forever — is your belief in what you know is true and how that knowledge affects the quality of the work you produce falling into the long game beyond the grave.