Here’s an interesting survey from Ipsos:
Washington, DC – Debate continues about the effect that blogs are having on politics, media and public opinion in the United States. A recent survey conducted by Ipsos reveals one in three of Online Americans had read a blog at least once. More than half of blog readers say blogs influence public opinion (68%), mainstream media (56%) and public policy (54%). Updated periodically throughout the day, they provide online commentary on anything from politics to religion to celebrity gossip.
Three In Ten Online Americans Claim That They Have Read A Blog Thirty percent of the online population said they had read a blog at least once. Among those who read blogs, 38% do so at least once per week. More than two in five of those aged 18 to 34 (41%) and those with a college-education (41%) have visited blogs at least once. Geographically speaking, blogs are most popular in the western United States where 37% of residents reported visiting a blog.