On Tuesday I wrote a review called Yahoo! Search Marketing Foolishness where I recounted my unfortunate experience with that internet advertising program. Yesterday, to my surprise, I was contacted via email by Michael E. from Yahoo! Search Marketing at 3:43pm Eastern.

Michael’s SIG said he was in the “Executive Services” department and he was writing to tell me my previously turned down Ad for using the keyword “blog” to advertise this blog was being “escalated to our Secondary Review editor for further research.” Michael wanted me to wait two business days to hear back from them and I was finally provided with a toll-free number to call if I wanted to get in touch with Yahoo! Executive Services for more information. Hmm… I wonder if Yahoo! read my Tuesday review? 🙂

I replied to Michael that I had cancelled my account and I was no longer interested in Yahoo! Search Marketing. 38 minutes later Timothy J. from Yahoo! Search Marketing Executive Services wrote to tell me how happy they were to approve my “blog” Advertisement for this blog on their service. Ha!

I laughed out loud at the continued lack of communication! I replied to Timothy J. and told him I cancelled my Yahoo! Search Marketing account on July 5 with John C. of Yahoo! “Customer Solutions” (it is interesting how all communication from Yahoo! Search Marketing still comes from an Overture.com email address). I asked Timothy J. to guarantee my account was, indeed, cancelled and that my credit card would not be charged. I have a cancellation number. Over 17 hours later I have no response from Yahoo! Search Marketing Executive Services.

Why do I have the feeling I’ll be in touch with them again soon to dispute a $30 monthly charge on my credit card for services not rendered? This lack of responsiveness, and inability to check basic facts, substantiates my concern about Yahoo! Search Marketing’s unwillingness to meet simple consumer needs and accept customer feedback. Oh, well… at least I now have a toll-free number I can use if they charge my card again.

2 Comments

  1. David Boles – New York City – David Boles was born in Nebraska and holds an MFA from the Oscar Hammerstein II Center for Theatre Studies at Columbia University in the City of New York. He is an author, dramatist, editor, publisher, and teacher who writes across the live stage, print, radio, television, film, and the web. With more than 50 books in print, David continues to write 2MM words a year and has authored over 25K articles. He is a member of the Dramatists Guild, the Authors Guild, and PEN America, and founded The United Stage advocacy platform on the principle that playwrights have a duty to direct their own work. Read the Prairie Voice Archive at Boles.com | Buy his books at David Boles Books Writing & Publishing at BolesBooks.com | Study with Script Professor at ScriptProfessor.com | Touch American Sign Language mastery at Hardcore ASL at HardcoreASL.com | Explore the Human Meme podcast at HumanMeme.com | Train with Boles Bells at BolesBells.com.
    David W. Boles says:

    UPDATE:
    Michael E. of Yahoo! Search Marketing Executive Services just send me an email note expressing regret that I canceled my account and reminding me again that my previously declined “blog” keyword had been approved.

  2. Pingback: Blaming the End User | Urban Semiotic

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