There is something viscerally pleasing when your fingers have to dig in to the corners of a candy box to lift the flaps to reveal a hidden taste from the void.  Unfortunately, the boxed candy of my childhood has been replaced with the convenience of — and the impossibility of tearing open — a plastic bag.


Yes, Cracker Jack no longer lives in thumb-punctured, pressed, paper.  The smell of the glue holding the flaps together is gone. 

The waxy, paper cover, is a thing of my past. 

Instead of getting paper cuts from the sharp edges of the box, I now struggle mightily against heat-sealed seams of a foil lined package.  Find me a pair of scissors, will you?

Cracker Jack isn’t the only childhood meme that has been repackaged for convenience and portability.

Good & Plenty is also now in a bag and not a box. 

I miss the maraca in my childhood hand as the licorice-coated candies would tumble to and fro in their paper container. 

While I miss the texture of the paper and the visceral satisfaction of tearing into instead of ripping apart, I do confess Cracker Jack is livelier and tastier in the plastic foil shell and the Good & Plenty — always a jawbreaker in disguise — are now actually quite tasty as something soft and chewy cuddled in a delightful candy coating.

My heart mourns the lost, innocent, days of the stale candy in the paper box — while the man in me now appreciates the forward push of technology that makes products last longer and have a better taste — even if Cracker Jack and Good & Plenty lost their childhood heart along the way. 

2 Comments

  1. David Boles – New York City – David Boles was born in Nebraska and holds an MFA from the Oscar Hammerstein II Center for Theatre Studies at Columbia University in the City of New York. He is an author, dramatist, editor, publisher, and teacher who writes across the live stage, print, radio, television, film, and the web. With more than 50 books in print, David continues to write 2MM words a year and has authored over 25K articles. He is a member of the Dramatists Guild, the Authors Guild, and PEN America, and founded The United Stage advocacy platform on the principle that playwrights have a duty to direct their own work. Read the Prairie Voice Archive at Boles.com | Buy his books at David Boles Books Writing & Publishing at BolesBooks.com | Study with Script Professor at ScriptProfessor.com | Touch American Sign Language mastery at Hardcore ASL at HardcoreASL.com | Explore the Human Meme podcast at HumanMeme.com | Train with Boles Bells at BolesBells.com.
    Gordon Davidescu says:

    The smaller non-corporates seem to be sticking to their guns about good packaging. 🙂

  2. David Boles – New York City – David Boles was born in Nebraska and holds an MFA from the Oscar Hammerstein II Center for Theatre Studies at Columbia University in the City of New York. He is an author, dramatist, editor, publisher, and teacher who writes across the live stage, print, radio, television, film, and the web. With more than 50 books in print, David continues to write 2MM words a year and has authored over 25K articles. He is a member of the Dramatists Guild, the Authors Guild, and PEN America, and founded The United Stage advocacy platform on the principle that playwrights have a duty to direct their own work. Read the Prairie Voice Archive at Boles.com | Buy his books at David Boles Books Writing & Publishing at BolesBooks.com | Study with Script Professor at ScriptProfessor.com | Touch American Sign Language mastery at Hardcore ASL at HardcoreASL.com | Explore the Human Meme podcast at HumanMeme.com | Train with Boles Bells at BolesBells.com.
    David W. Boles says:

    Can you give us some examples, Gordon?

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