I am often asked by friends and associates what they should write.  They want to know how to get people to read their blog, buy their book, get more followers on Twitter or more Page LIKEs on Facebook or lots of plusses on Google+.

My answer to that inquiry is always the same: “Just Write Something!” — and everything else will eventually fall.

That advice jumps in the face of two common writing canards: “Write What You Know” and its doppelgänger, “Write What You Don’t Know.” The first school of thought allegedly makes you an expert on your own selfie life; the second avenue of percussion quickly resounds into a research project where the self often goes missing.

Continue reading → Weaving the Social Mesh: Write What You Want to Know