The Rental Life: What Happens When You Own Nothing and They Own You
In July 2009, Amazon reached into the Kindle devices of thousands of customers and deleted copies of George Orwell’s 1984 and Animal Farm. The company had discovered that the third-party publisher selling those editions lacked the rights to distribute them in the United States. Amazon issued refunds. Then it erased the books. A high school student in Michigan lost his annotated copy mid-assignment. A class-action lawsuit followed. Amazon’s CEO called the decision “stupid, thoughtless, and painfully out of line with our principles.” The company settled and promised not to do it again, unless a court ordered it, or unless the company determined it was necessary to protect consumers from malicious code, or unless the consumer failed to keep paying.

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