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Your Three-Year-Old Already Knows the Brand Name

Watch a three-year-old in a grocery store. Watch her eyes when you turn into the cereal aisle. Her gaze is not scanning the shelves the way you scan them, evaluating prices and nutritional labels and unit costs. A search is underway. The child already knows what she wants, and she knows it by name, and she knows the name because a screen taught it to her before she could read the word printed on the box. The box appears in her sightline. A finger goes up. The name comes out of her mouth. You have just witnessed the end product of a commercial pedagogy that has been operating in American media for more than fifty years, and the child has no idea it happened to her.

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Best of David Boles, Blogs: Vol. 12 (2021) is Available to Buy Now!

It’s that time of the year again — yes, time for us to ask for the pleasure of your continued, kind, support for this blog by joyously buying our eBook — Best of David Boles, Blogs: Vol. 12 (2021) — to show your support so we may continue to publish this blog without advertising while still being able to cover our yearly, ongoing, online publication costs that include server space, hosting fees, and bandwidth payments.

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The Sponsored Post Brigade

I’m not sure what’s going on with this blog, and my verified Facebook page, but over the last few months, I’ve been getting lots of requests — more than usual — to add paid links in my old articles as well as being offered “thousands of dollars” to post advertising on my Facebook page.

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Best of David Boles, Blogs: Vol. 11 (2020) is Ready for Purchase!

2020 is almost over! Yay! The end of the year is also a time to celebrate you and your ongoing support for David Boles, Blogs. We appreciate your readership, and if you are so inclined, we’d love it if you purchased our eBook of the “Best of” articles we published in 2020. Buying our eBook — Best of David Boles, Blogs: Vol. 11 (2020) —  is one great way to help us cover our ongoing online publication costs.

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If Not Adverts, Then What?

Too many of us are obsessed with the bottom line, making money, and taking advantage of others if it means increasing the balance of our bank accounts. America has always been about betterment — even if it means taking advantage of others to get there.

The American Way is no longer the American Dream, or home ownership, or education — no, the American Way is all about serving, and collecting, the mighty advertising dollar. Sell your eye for a penny; click your wrist for a nickel.

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