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Courting the Ripple Crowd: Wal-Mart Wins the Wino

Wal-Mart recently announced they were going to start selling wine under their own branded name.

Now that may not seem like big news, but when you consider Wal-Mart plans to sell their wine for $2.00 USD a bottle, you quickly begin to see Wal-Mart senses a fault in human nature and a hole in core community values ripe for exploitation: Let’s Make it Affordable to Become a Wino!

Now those of us who know wine well know full-well Wal-Mart isn’t going after the upscale connoisseur wine market with the $2 bottle — and they aren’t going after the Trader Joe’s college crowd that buy the private label Trader Joe’s rotgut wine at $4.00 USD a bottle — no, Wal-Mart has its keen business eye set lower… lower down into the gutter… where Wal-Mart wants to win the Ripple crowd who buy wine in jugs.

Continue reading → Courting the Ripple Crowd: Wal-Mart Wins the Wino