The Bare Face as Radical Act
Something changed in the relationship between women and makeup, and the change happened in public. For decades, the beauty industry sold women an escalating arms race of coverage, contour, and correction, with each season demanding new products to fix problems most people never knew they had. The reversal now underway is striking for its specificity: women with access to every cosmetic resource on earth are choosing, on camera and at major events, to show up with nothing on their faces at all.



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