The Genius Cutthroat Thuggery of Apple Fitness+

When Apple announced their new total workout app — Apple Fitness+ — I was stunned at the sheer audacity and cutthroat thuggery of the move, and I was never more proud to be a dedicated Apple fanatic and loyal Apple Watch owner. Apple isn’t aiming for Peloton with this subscription App release. No, Apple is aiming to kill off the Nike Training Club, Centr, FitBod, Sworkit, Strava, Adidas Training — and all other exercise and fitness Apps — and, perhaps, even one day, MyFitnessPal. Yes, Apple is going to knock out the small fry competition with their big, giant, footprint, and they’re doing it because there’s gold in them thar fields: One Workout App to Unite Them All!

Continue reading → The Genius Cutthroat Thuggery of Apple Fitness+