A fabricated statistic taught a generation to believe their minds had broken. The truth about attention is stranger, and it names a culprit nobody wants to indict. Picture the goldfish. You have met it a thousand times, in conference keynotes and morning television and the opening line of ten thousand blog posts. It swims in its little bowl of received wisdom and carries one damning number on its back: nine seconds of attention, a full second longer than the modern human animal. We hold nuclear codes and write string quartets, and we supposedly lose the thread after eight seconds while the fish swims on, victorious. The crown of creation, outconcentrated by a snack with fins.

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