As a child I read pretty much every book written by Beverly Cleary that I could find at the library. In one of the books I recall reading a side storyline about how there was advertising on television for something for children, and how much the television advertising directly influenced the requests that the children made for products at the local store. The more junk that gets peddled to kids, the more they want. If there were advertisements for only healthy food on the channels they watched, they would not be so driven toward the junk food. Seems like a far fetched fantasy, doesn’t it? Now the Walt Disney company is going to be making that dream a reality.