The Google always has its eye on you whether you like it or not, but sometimes, you can turn around that Panopticonic gaze to do you some good as in the case of the recent “Site Performance” release as a new part of the Google Webmaster Tools suite. Sometimes just adding fans to propel your websites faster into the internet ether just isn’t enough to make a difference with a distinction.
As we are unendingly bent by time and oppressively compressed by spaces, we are bound to remember the comprehensive value of what Socrates found in Heracleitus’ claim that “All Things Flow.” We are always in a state of change. There is no past or future — there is only the “liquid now” that never remains the same from moment to moment.
Information has become commoditized. To create information is fine, but to control access to that information is key. Google has staked its fortune to providing sifters for controlling access to the memory of the world.