The Name You Cannot Give Yourself

Every semester it happens by the second week. A student in ASL 1, bright and eager and already half in love with the language, waits until the room empties and asks me for a sign name. The asking is shy and confident at the same time, the way people ask for something they assume is a formality, a small ceremony the teacher performs on request, like handing back a quiz. I tell them no. Then I tell them why, and the why takes the rest of the semester, and if I teach it well, it takes the rest of their lives. I want to set the why down in one place, because the question deserves a fuller answer than a hallway can hold, and because the answer opens a door into how Deaf culture actually works, which is what my students came to learn whether they know it yet or not. Two notes on words before we start. Students usually say sign name; the scholarship says name sign; I answer to both terms and grant neither on request. And when I write Deaf with a capital D, I mean the culture: the language, the schools, the clubs, the families, the jokes, the weddings, the funerals, the whole inherited world of people who live in American Sign Language. Small-d deaf is an audiogram. Capital-D Deaf is a people. The name sign belongs to the people.

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ASL and the Deaf Culture Appropriation of Apple Fitness+

I have been a big fan of Apple Fitness+. However, after completing the workouts for a several months now, I have come to the uncomfortable conclusion that Apple’s misuse of Deaf Culture — in particular, ASL — in their workouts, is a disengaging, and phony, cultural appropriation intended to falsely imply inclusion, when the real aftereffect is a complete failure of meaning. At the beginning, and at the end of almost every workout, but never during a workout, the non-Deaf, and non-ASL fluent, trainers toss in a little ASL sign — a gesture, really — like “ready” or “welcome” or “thank you” and it just comes across as clunky; a falsely sprinkled twinkle on a star. Those throwaway “ASL” signs do not fit the spoken words of the trainer, or even really the intent of the class — they’re just movements intended to appease, and impress, and to not really communicate any emotion or context. Apple uses “ASL signs” as a winking trinket without the inherent value of a cultural totem or the magic of a talisman.

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