by Tammy Tillotson

“I dare you to call your doctor.”

Quoted from a Commercial for Diflucan viewed on PAX Channel 47

In 1997 FDA rules cleared the way for pharmaceutical companies to begin what has become a vehement advertising campaign for prescription drugs. Direct-To-Consumer ads are obviously working considering the fact that pharmaceutical companies are investing billions in ads that reach consumers via their televisions and nearly every other form of mass media.

Continue reading → Truth or Dare: Direct-To-Consumer Drug Advertising