I was raised in a time where the philosophy of the sole proprietorship — or any business, really — was “The Customer is Always Right.” My grandfather owned a pharmacy in a small town in Nebraska and when, as a young boy, I would visit him during the summer and “work” for him, I watched as each person walked into his pharmacy for service and grandfather would stop whatever he was doing and give the customer 100% of his time and attention. Sometimes they wouldn’t even ask him a question – they were there just to shoot the breeze. Sometimes he didn’t sell them anything.
Oftentimes he gave them more time than they bought in service. Today I wonder what happened to that Golden Rule of Business where “The Customer is Always Right.”
Continue reading → The Enemy Customer and the Sole Proprietorship