We learn through our minds, and we take warnings through our senses. When you want to give quick, concise, information to the human eye with a cultured aesthetic, you use bright colors, and a relational retinal design to drive context that creates meaning. In the image below, you see the new food label packaging the FDA is proposing for all processed American foods. You are immediately confused looking at the information. Are those too many calories or just the right amount for what you’re about to put in your mouth? You have to calculate your own “DV” maximum percentage for “Sat Fat” and “Sodium.” You’re left to wonder what the “DV” for 14g of “Sugars” really means in the big picture.