Groupon and Filling Empty Concert Seats

When concert promoters are unable to persuade people to buy tickets to see the concerts they are promoting and shows go on with many empty seats, it is a huge problem for them on multiple levels. For one, they will have trouble convincing any future venues to take on the artist — how can they know if they will lose money on the artist or not when their past experience tells them the artist is a bad investment? It also reflects badly on them as a promoter — they couldn’t generate interest? Other artists will shy away from them.

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