Over the last 15 years or so, I have designed a lot of websites and many original logos.  The logos have evolved over the years, and so have the websites, but many of my main logos have been in use since 2005 and, sometimes, you need to make a change in order to get a fresher look and feel for your personal brand.

The problem with changing one logo in a pride of online properties is that one logo modification tends to cascade into necessary, widespread, cultural changes so everything blends and works better in an overall aesthetic eye appeal.

Here’s a photograph of me that was taken by a Rutgers theatre student of mine in 2004.  I had no idea she was taking my photograph, and when she later offered to give me the digital photograph, I was both delighted and thrilled that she captured me so succinctly unaware.  Yes, the photograph is blurry and slightly out of focus — but so was I at the time of the taking.

The studio walls are painted to look like a green and bluish sky for an in situ production.  My coat is to my left and that garish white triangle is a coat hanger.  The theatre chairs are backward and broken on the floor because the empty space was in the process of being stripped down and made into part of the Department of Education.  My face and hands are blurry because I’m taking notes in performance.

Continue reading → New Boles Logos for the New Year in 2014