Seeding the Social Mesh with Sprout Social

I’ve been testing several social media managers to continue the brand consolidation of everything Bolesian — and to help make updating the Social Mesh a much easier, and more centralized task.  I used to spend all day writing new updates for each, individual, social network.

Yes, handcrafting unique updates is always best, but sometimes time and tide work against that noble effort because you’re propagating old work instead of creating something new.  The rise of Google+ Pages Vanity URLs broke the handcrafted dam.

My first shot into managing all the social profiles — LinkedIn, Facebook, LinkedIn, Google+ Pages — was HootSuite.  I ultimately found the Hoot experience overwhelming and brittle and I hated using their image network and link-shortener.

Next, I tried Buffer — a good choice, but the vanity URL shrinker did not reliably work across all profiles, and images posted to my Twitter stream would not natively expand in view.  You had to click on the images to get them to show even though they were in the Twitter image bin.

Enter Sprout Social.  Yes, Sprout Social is expensive — a free 30-day trial does not equate with a free account like HootSuite and Buffer offer — but I knew NYU and other big organizations were using Sprout Social and, I thought, even though I now have over 20 social profiles to manage, and Sprout Social limits me to 10 accounts on their $39.00USD per month first-tier plan, I should still give them a try.

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Using HootSuite to Suit Your Social Networking Mesh

If you have more than one social network you want to update, you need a way to effectively interact with your Social Mesh — you need one centerstone from which all thoughts can spike and spire.

I am currently using HootSuite — a social media dashboard that you can configure to help manage updates to your online work life.  A major benefit of HootSuite is that I can think once and publish 20 times.

Propagation is now — the future is no longer singular — we are perpetually pluperfect.

Continue reading → Using HootSuite to Suit Your Social Networking Mesh