This has been a wild week with Apple threatening me with takedown notices and Tech Crunch riding to the rescue and then reflecting on what it means to be a blog publisher and dealing with threats from Apple Fanbois and lessons in legality from anonymous amateur Copyright commenters.
One lesson I learned this week, is that if you contact Tech Crunch for feedback and advice — as I did when I wrote asking if they’d ever seen a Takedown Notice like the one Apple sent me — you better make sure you tell your story first, or Tech Crunch will beat you to the publication punch — and that’s precisely what happened to me, and I couldn’t be happier about it! Here’s why:
Tech Crunch’s John Biggs took my inquiry and ran with it and published the Apple threat letter and I was amazed by the power of that simple article. Bigg’s story currently has 44 comments, 192 Facebook Likes, 609 Tweets, 153 LinkedIn Shares and 41 Google+ mentions. However, those numbers only begin to tell the story of the real Tech Crunch muscle in the marketplace.
EDITORIAL NOTE: February 2, 2012 — My, there’s an Apple Chill in the air this morning! I posted the this update to my original article and, as I did there, I have done here: Removed any and all Apple quotations…
UPDATE: February 2, 2012 — 24 hours have come and gone since Apple gave me 24 hours to remove this entire article from publication.
Apple Supervisor James finally called me back this morning to confirm the Takedown Notice was real — bad grammar and all — and that it came from Apple. He asked me if Apple did anything to me for not taking down the article and I told him, “No.” So far, all my Apple IDs and developer access and iTunes Match and such were still active.
Then James then told me I could risk doing nothing with this article and see what happens next, or I could just remove the quoted responses from AppleCare support in this article and that should be enough.
When I told him removing the quotes would not put me in compliance with the Takedown Notice because Apple demanded the removal of the entire article, James said I could wait and see if the Apple legal department contacted me again or not and then decide what to do.
He said Apple “didn’t want me to feel more threatened than you already are.”
I asked him to send me an email confirming that removing the quoted email would legally satisfy Apple’s Takedown Notice, and he said he’d check on that and get back to me.
In the meantime, and in the spirit of Apple Fellowship — and, more importantly, of not wanting to deal with this all day every day any longer — I have removed the Apple email responses from this article. If you want to read the full text of the Takedown Notice — you can still read it on Tech Crunch — at least until Apple forces them to take it down.
SOPA and PIPA certainly stung — but there’s nothing quite like having Apple directly slap you in the face.
I was having such a good day today. Then Apple threatened me in a nasty email and the next thing I know, my world is exploding on Tech Crunch: