The Love Bank: An Investment Strategy

by Tammy Tillotson

“We’re all born with a Love Bank. The people we meet are
automatically assigned their own “accounts,” and every
experience we have with them affects the balances of love
units in their accounts.” — Willard F. Harley, Jr.

Money and love have historically battled a gruesome duel to determine which will ultimately succeed in “making the world go ‘round.”

The Love Bank
As the victor is largely a decision based on biased perception, an opportunity for the two to reign hand in hand has quickly become one of my favorite metaphors to discuss with beginning investors like myself. The concept of a Love Bank is brilliant, however it is also incredibly underdeveloped.

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