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The Area Code Comes Home

When Scott Frost took over at Nebraska in 2018, he brought with him from UCF a small equipment decision that ran directly against what the phone system had been doing for fifteen years. Frost let Husker players wear their three-digit home area code on the helmet bumper above the face mask. A Peyton Newell on the defensive line, a Mike Williams at wide receiver, an Andre Hunt lining up outside, each wore the digits of where they came from in black on red. The helmet bumper is a small piece of real estate, two inches by four, just large enough to carry three numbers. Frost had started the practice at UCF in late 2016 before the USF rivalry game, and he said at Nebraska that the guys took a lot of pride in it. Where you come from, he said, still counts.

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Still YUkon

My 212 number is YUkon 2. The exchange was retired as a spoken name sometime in the 1960s, when the phone company finished converting the system from alphanumeric to pure digits, and the YU that used to stand at the front of every Upper West Side number became a 9 and an 8 on a rotary dial. The number remained the same. What changed was the meaning. YUkon 2-8888 was an address. 982-8888 is a string of digits.

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The Finite Lens: How a Fragile Life Gives Shape to an Infinite Universe

The question arrives early and stays late: what does it mean to live a finite, fragile life inside an infinite, eternal universe? Every serious person encounters this problem, usually around the age when the body first betrays its limits, and no one resolves it cleanly. Theology dissolves the question by denying its premise. Science measures the mismatch with such precision that the human side of the equation vanishes into decimal places. And the popular existentialist answers, the ones printed on coffee mugs and quoted in commencement speeches, have been sanded down so thoroughly that they function as anesthesia rather than analysis.

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Seeing Around Corners

The phrase “seeing around corners” gets tossed around boardrooms and strategy meetings as though it were a compliment, a kind of secular beatification for the executive or thinker who got there first. But the phrase deserves closer scrutiny, because what it actually describes is a discipline, and one that most people refuse to practice because the conclusions it produces are uncomfortable.

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The Rental Life: What Happens When You Own Nothing and They Own You

In July 2009, Amazon reached into the Kindle devices of thousands of customers and deleted copies of George Orwell’s 1984 and Animal Farm. The company had discovered that the third-party publisher selling those editions lacked the rights to distribute them in the United States. Amazon issued refunds. Then it erased the books. A high school student in Michigan lost his annotated copy mid-assignment. A class-action lawsuit followed. Amazon’s CEO called the decision “stupid, thoughtless, and painfully out of line with our principles.” The company settled and promised not to do it again, unless a court ordered it, or unless the company determined it was necessary to protect consumers from malicious code, or unless the consumer failed to keep paying.

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