In my October 19, 2010 article — Malcolm Gladwell Crushes the Social Network Revolution — I argued this:
I’ve always been fascinated by the people on Twitter who have 25,000 followers and they’re following 25,000 people. We all know nobody is reading Tweets from 25,000 people a day and, in reverse, nobody is reading what you broadcast to 25,000 people. So the point becomes: So What? Everybody’s Tweeting, Nobody’s reading. That’s the definition of a modern, circular, death with no end except to begin again. We all assume everyone is reading every tidbit we share, but they aren’t — and yet they assume the same about us, and that we cannot live without their every savory update morsel, but we can; and so the fakery and the terribleness of Social Networking is known and felt but never confessed. We all just keep our heads down and keep clicking and pretending we are living memeingful lives while we search for a human reality that never was and never can be.
Malcolm Gladwell was right then, as he is now. The Revolution in Egypt will be won with bloody, civilian, hands on tanks and not pristine fingers pecking on cellphones.