When I was sixteen, I had a television show called Kidding Around on KOLN/KGIN-TV in Lincoln, Nebraska. It was 1981. I was a teenager hosting a teenager-aimed program on a commercial CBS affiliate, three blocks of which I have no doubt were paid for by advertising for Pepsi and Levi’s and the Lincoln car dealerships that kept American local television alive in the early Reagan years. The format was loose. The show featured kid interviews, viewer letters read on air, and unscripted segments of the kind that the FCC’s mandates for “ascertainment of community needs” were supposed to encourage and that the FCC’s 1981 decision to deregulate radio, followed by the parallel television deregulation of 1984, was designed to kill. Kidding Around did not survive into the late 1980s. It was a casualty of a specific federal policy decision documented in the book I published earlier this year, Selling Saturday Morning.

Continue reading → The Station Across Town: A Lincoln Boyhood, the Federation I Did Not Watch, and the Second Half of a Television Diptych