If you’ve lived long enough on the internet, you know when a great thing is absorbed by a bigger thing — notice I didn’t say “grander” thing — the great thing, more often than not, becomes lesser and everything good about it disappears. This is “The Spongeworthy Theory” in action: “Please, sir, could I be absorbed to become something more?” “But of course, laddie, we’ll take your great idea, suck the life out of it — and you’ll become our new old shoe!”
Continue reading → The Spongeworthy Theory: Hello Old Shoe!
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