AMEX Prepaid Twins: Bluebird and Blue Serve

There’s big money to be made in the transparent and low-fee prepaid card niche and American Express is going nuts in on this untapped market by partnering with WalMart on the newly revived Bluebird prepaid card:

BENTONVILLE, Ark., Oct. 8, 2012 – Walmart and American Express today announced the launch of Bluebird, an alternative to debit and checking accounts designed to help consumers better manage and control their everyday finances. Bluebird has been developed for the tens of millions of Americans who are looking for advanced capabilities such as deposits by smartphone and mobile bill pay, fee transparency, and no minimum balance, monthly, annual or overdraft fees. Bluebird puts the power back in the hands of consumers and will be available next week online at www.bluebird.com and in more than 4,000 Walmart stores.

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