The most famous memo in American industrial history says a company counted the dead. In the fall of 1977, Mother Jones published “Pinto Madness,” and the country learned the shape of the story it would keep: a car with a dangerous fuel tank, a fix that cost eleven dollars a vehicle, and a memo that priced the burn deaths against the repair and found the deaths cheaper. The memo became the Pinto’s death warrant in the public mind, the smoking gun with a signature, the proof that a corporation had done the arithmetic of murder and filed it.

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