Celebrity Response to Haiti: Genuine, or PR?

When Hurricane Katrina hit New Orleans, the government response was slow and inadequate — as we well know by now. The ensuing celebrity response was amazing. Photographs of Brad Pitt helping out really touched me. There’s something about when a celebrity really messes up in the eye of the public and then shortly thereafter does a tremendous act of charity that makes me wonder why said celebrity did it. 
Now the suffering in Haiti is in the midst of the celebrity cause.

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