Back Channel Blog Comments: The Wages of Sin for Not Facilitating Your Own Social Media Stream

I’ve been professionally writing for most of my life.  In 2004 or so, I bet big on daily blogging, and found a lot of success in the prairie days of the early, roughshod, internet.  Years before that, I was writing for paper and online magazines.

One thing I missed in my dedication to longform writing was the initial wave of mixing traditional work with social media networks like Twitter and Facebook.  So what I did, in effect, was to give over control of the discussion of my articles to the wild internet where — through back channel conversations of which I was not aware — my work was being discussed and evaluated.

Boles Blogs readership has remained vibrant and steady throughout the years and, lately, we’ve even been growing lots of Followers and LIKErs.  All numbers are up across the board, so I wasn’t searching for a cause — or even begging a reaction — concerning our direct-response comments flow.

Funny that people didn’t want to login using Twitter to comment on my articles here, but they were perfectly fine “discussing my work” on Twitter while logged into Twitter.  I understand that meme-shift, though.  Commenting here is participatory.  Starting a new Twitter stream makes you a publisher.  It’s all about dynamic control and perception.  You fight that sort of back-channel co-opting by being there and being alive and watching and responding.

The remedy for that missed meme was to not just propagate new articles into Twitter and Facebook, but to be more proactively lively in the Social Mesh to make more of a difference and to be more easily found.

Continue reading → Back Channel Blog Comments: The Wages of Sin for Not Facilitating Your Own Social Media Stream