If you’re an author, or a publisher, or if you work in the entertainment field, getting your social media accounts Verified — or “socially proofed” for a condescending spin on a ridiculous social media marketing term — is important because Verification gives you status on the social networks and it provides you private avenues of access that regular accounts do not accord.

Continue reading → Beware of Social Proofing for Verified Accounts on Facebook and Twitter