If you’re a Small Business, and if you’re a little late to the Social Media game, Twitter now makes it really easy to make up for lost time using a “Promoted Account” advertising campaign.

Over the past few weeks, I’ve been experimenting with @DavidBoles and Twitter Ads, and while the effects are not as straightforward and as quantifiable as Facebook advertising, there’s still some sweet in the Tweet.

The first thing you need to decide when starting a Small Business Promoted Account campaign on Twitter is what end result you want.  Do you want Retweets or Favorites or targeted click-throughs, or like me, are you merely in search of new Followers?

Continue reading → The Secret to Small Business Advertising Using Twitter Promoted Accounts