The phrase “seeing around corners” gets tossed around boardrooms and strategy meetings as though it were a compliment, a kind of secular beatification for the executive or thinker who got there first. But the phrase deserves closer scrutiny, because what it actually describes is a discipline, and one that most people refuse to practice because the conclusions it produces are uncomfortable.
In 2004, at a physics conference in Dublin, Stephen Hawking stood before his peers and announced he had been wrong for nearly thirty years. The specific error concerned whether black holes permanently destroy the information they consume, a claim Hawking had championed since 1976 against some of the sharpest minds in theoretical physics. He paid off a bet with Caltech physicist John Preskill, handing over a baseball encyclopedia, a gift selected because, unlike a black hole (or so Hawking had argued), an encyclopedia allows its information to be recovered. The audience laughed. The moment was graceful and self-aware. It was also one of the most important intellectual acts of the twenty-first century, though most people missed the real lesson.
Continue reading → The Genius of Getting It Wrong: What Hawking Teaches Us About Knowing
Watch a three-year-old in a grocery store. Watch her eyes when you turn into the cereal aisle. Her gaze is not scanning the shelves the way you scan them, evaluating prices and nutritional labels and unit costs. A search is underway. The child already knows what she wants, and she knows it by name, and she knows the name because a screen taught it to her before she could read the word printed on the box. The box appears in her sightline. A finger goes up. The name comes out of her mouth. You have just witnessed the end product of a commercial pedagogy that has been operating in American media for more than fifty years, and the child has no idea it happened to her.
Continue reading → Your Three-Year-Old Already Knows the Brand Name
In July 2009, Amazon reached into the Kindle devices of thousands of customers and deleted copies of George Orwell’s 1984 and Animal Farm. The company had discovered that the third-party publisher selling those editions lacked the rights to distribute them in the United States. Amazon issued refunds. Then it erased the books. A high school student in Michigan lost his annotated copy mid-assignment. A class-action lawsuit followed. Amazon’s CEO called the decision “stupid, thoughtless, and painfully out of line with our principles.” The company settled and promised not to do it again, unless a court ordered it, or unless the company determined it was necessary to protect consumers from malicious code, or unless the consumer failed to keep paying.
Continue reading → The Rental Life: What Happens When You Own Nothing and They Own You
I have been thinking about mirrors for forty-eight years. The thinking started in a dressing room at a community playhouse in Lincoln, Nebraska, where a row of mirrors lined the wall above a counter cluttered with spirit gum and cold cream and the residue of faces that had been built and removed hundreds of times. I was thirteen years old and I was watching an actor apply a prosthetic nose, and the thing that struck me was the moment when his own face disappeared under the new architecture. His eyes changed. The man in the mirror stopped being the person I had been talking to thirty seconds earlier and became someone whose bone structure carried a different social signal, a different set of expectations, a different gravitational field. Same eyes. Different face. Different world.
Continue reading → The Borrowed Saint: The Book That Watched Me Back
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