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The Secret to Small Business Advertising Using Twitter Promoted Accounts

If you’re a Small Business, and if you’re a little late to the Social Media game, Twitter now makes it really easy to make up for lost time using a “Promoted Account” advertising campaign.

Over the past few weeks, I’ve been experimenting with @DavidBoles and Twitter Ads, and while the effects are not as straightforward and as quantifiable as Facebook advertising, there’s still some sweet in the Tweet.

The first thing you need to decide when starting a Small Business Promoted Account campaign on Twitter is what end result you want.  Do you want Retweets or Favorites or targeted click-throughs, or like me, are you merely in search of new Followers?

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Why We Converted a Facebook Personal Account to a Business Page

On Saturday, I made the decision to convert my personal Facebook account into a Business page.  It was not a difficult choice to make because, even though I had over 5,000 friends and 200 followers — when your friends queue is full, Facebook forces them into “following” you — I was really only posting Boles Blogs updates to my timeline.

Even though I don’t make any money from Boles Blogs, creating a Facebook business page offers some unification of thought and clarity of purpose on the social network.  I would “lose” my friends and their updates, as well as my own timeline since 2006, but I would also gain thousands of “Likes” — “friends” get converted into “Likes” when you convert a page — and my “followers” would also, magically, become “Likes” on the new page, too.  I would only have to update one Facebook page instead of two.

Here’s what the new Boles Business page looks like now on Facebook:

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The Asynchronous Lives in Parallel Project

Our lives are performed in dramatic arcs that intersect and reflect and repulse and reflex:  Are we divinely predestined or merely reflexive?  The other day, I was thinking back on when I was a young child and, feeling alone and frustrated, I would climb a cherry tree in our backyard to get away from all the noise and hubbub of earthly living.  From my vantage point 20 feet in the air, I could smell the wind and get a sense of a horizon that was far and above my current station.

Continue reading → The Asynchronous Lives in Parallel Project