Tending your brand online can mean changing a logo to keep the look of your public face fresh and receptive to new and tired eyes. I recently re-crafted a couple of my most important online logos — one of them for this WordPunk blog, and the other for my Boles Books website. — and I’m going to show you the why and teach you the how of the changes I made in my online branding identity.

Continue reading → Pen and Pencil: Creating Indelible Brands