There is no worse betrayal than spending time and energy evangelizing a Company’s technology only to have that dedication spun on you with a calloused disrespect. Today, I share with you the story of how — and I’m still wondering why — Google Apps Premier stole $150.00 from me on Saturday.
Our story is simple and timeless: A company gets so big and so arrogant that it stops doing the right thing and begins to ignore inquiries from early adopting supporters.
If you pay for Google Apps, you are charged $50.00USD for each account you create.
Google has their administration of user accounts set up in such a devious way that once you purchase an account you cannot remove that account — even if it is stale and unused — and you will continue to pay for that account even if you instruct Google not to charge you.
Instead of getting auto-charged annually by Google Apps Premier for only the active accounts, you are re-charged for every single account you have ever purchased! That means if the economy slows, or if the use of accounts changes — you are still forever bound and owing, in perpetuity, to pay Google for every account ever created.
That is a stunning cruel and, frankly, stupid policy for doing business in a declining economy.
The Google Apps Premier auto-renewal process has bothered me so much that, six months ago, I removed the option to auto-renew because the Google Apps Premier administration dashboard made it clear I would be charged for all my accounts and not my active accounts.
A month before my renewal date, Google Apps would give me a dunning notice every time I logged into my Admin interface warning me that if I did not set up auto-renewal, my account would be dropped to the free level. How’s that for a silent, enforced, kneecapping?
Ten days before my auto-charge date, I contacted Google to ask them not to charge me for the three accounts I was not using. I told them I only wanted to renew my active accounts and not all the accounts I had ever purchased. I received an auto-reply but no human response.
I then tried to get an answer from Google on two more separate occasions and I was ignored in the same manner.
Then, on Saturday — auto-renewal day — I was burned by Google as expected, and I and was charged for every single account I had ever created even though that makes zero sense from a business standpoint: Does “Google, The Company” continue to pay for their employees that leave or are reduced due to economic squeezing? Of course not: Google deletes them, and their accounts, and no longer supports a dead, phantom, Google account.
When I received the bill from Google Checkout for the full auto-renewal price, I immediately asked for a $150 credit and asked why I was being charged for accounts I was not using.
I consider that $150 stolen from me since I repeatedly, and expressly, forbade Google — in writing — from charging me for accounts not in use.
Again, I received only a robot reply from the Google, and no human has yet dared to respond to a single inquiry for help to resolve this matter.
In my experience with Google, when they have no clue how to answer you, or how to fix a problem, they just ignore you. They will first blame you and then only if you viciously fight back will they deign to consider you might be right.
From the start I was in the right about this ridiculous auto-renewal program for Google Apps Premier — I guess it is beyond Google’s human want to understand or to ever consider someone would want less Google and not more forever — and yet the fix, to me, appears to be simple: Give us the choice at renewal time to set precisely how many accounts we want to renew!
Doing the right thing isn’t hard — and Google must step forward in the public square to set this right and stop stealing $150 from loyal users when the error of their ways had been brightly, and correctly, pointed out to them for a good, long, while.