In my experience, Ernie Ball Slinky 10s are the most affordable and most popular brand of guitar string in use today.
I think part of the appeal of the strings is the neon green packaging and the 1960’s logo and font aesthetic: You can travel back in time to when the guitar was the center of a new music revolution.
I started using Ernie Ball Slinkys because that’s what Eric Clapton used and I wanted to try to capture the mechanics of his tone as much as possible.
Ernie Ball Slinkys are a good value. I found them to be “sharper” than other brands in that the unwound wires more readily cut my fingertips. I have no idea why Balls cut while Brites don’t.
The Ernie Balls also had more of a habit of breaking on me than other mainstream brands.
I noticed when I changed strings that the Ernie Ball Slinkys had kinks in them from the frets. No other brand was as “kinky” in that regard as the Ernie Slinkys.
Ernie Ball Slinkys tend to retain their bright sound for a good long while and that’s important if you’re on a budget and you need a strings pack that can keep sounding strong.