Over the last few weeks or so, I’ve noticed a New Trend in Spam: The comments are sneaky because the content of what they are saying actually refers to the article. hat means that Spammer actually read what you wrote, thought about it, and left some ideas in return!
The Spam-monger’s Gravatar is also personalized. That move takes some time and thought to set up and propagate.
The Spammish commenter doesn’t post a long, naked, URL in the comment window. They instead place their “website” in the proper URL window for the comment form. That is wily and smart — they only use the top level of the domain — because you wouldn’t guess they were Spamming you unless you actually took the time to click-through to their “website” to check. I always check, but how many Blogmasters take the time for that follow up?
So now the question becomes: “What Should I Do With This Comment?” You want to publish it because the actual content of the comment is pretty good; but you don’t want to promote the Spamming URL they want advertised in their form-submitted identity profile.
Do you edit the comment to remove the Spammy URL so you can keep the content and increase your comment count?
Or do you just delete the Spam comment out of hand because, “Spam is Spam and Never Shall that Meat Touch My Lips or the Eyes of My Readers?”