Yesterday, while I was editing Gordon Davidescu’s fine article about Mitt Romney appearing on television in Brownface — I had a devil of a time trying to find an article I swore I wrote a long while ago about Ted Danson appearing in public in Blackface while he was dating Whoopi Goldberg.  I wanted to link that article in Gordon’s article.

I can usually find anything I’ve written on the internet in a refined Google search — though it’s harder now that all the search engines have re-tuned their return results to reflect newer articles instead of older artifacts — but I could not find any article like that in Google.  I also searched my online Google Drive, too.  Nothing.  I searched all my local hard drive archives.  Nothing.  I still couldn’t let go of the notion that I’d written about Ted’s Blackface.

As a last gasp effort, I decided to give Microsoft Bing a try — just to see if they held something I hadn’t been able to find that might provide a breadcrumb of a link back to my Danson in Blackface article that didn’t seem to exist anywhere.

When I landed on the Bing homepage, I saw the “Bing it On” challenge I’d heard about en passant, and I decided my missing Whoopi Goldberg and Ted Danson Blackface article was a perfect test of the two search engine giants to see if they could help me find an article that didn’t appear to exist.

Here’s the official PR background on the Bing vs. Google challenge:

Since we launched Bing, we’ve conducted ongoing tests to measure our relevancy, assess customer feedback and satisfaction, and examine our product in many different ways. A while ago, we began to notice an interesting trend – Bing was beating Google in our search relevancy tests. After carefully following the trend data for several months, we decided to commission an independent study to test which web search results people prefer.

You may be surprised: the research shows that people chose Bing web search results over Google nearly 2:1 in blind comparison tests. People are surprised because of how deeply the Google habit is ingrained in most searchers—they are responding based on their habits rather than the facts.

I banged on Bing!

I did five searches on various iterations of my name + Whoopi + Ted + Blackface in all different forms, and while no proper article I wanted was returned, it seemed that, after an initial draw, I preferred the Google results every time — even though I never found what I was searching for…

You may wonder if I was predisposed to choose a Google result over a Bing result because I use Google every day and I’d just done a series of fruitless Google searches on pretty much the same search sets, but I’m sure Bing takes into account that tainted predisposition to lean Google and reformats and MSFT enhances the challenge to be as neutral as possible and they probably find a way to make your eye lean toward the Bing result.

In fact, I think I’d be determinedly predisposed to NOT pick Google because I’d been so frustrated by just not finding what I wanted in their results — and I honestly had no idea which side gave me the better results, I just wanted to find my article!

I think the reason I always picked Google over Bing — now that I know the results of the test — is that the option I preferred seemed to be richer and more precise in the specificity of my search want.

If the search engine couldn’t find what I wanted, it either seemed to truncate to shortened results like Bing or, like Google, tried to infer what I was really trying to ask and then anticipate what my next search would be if I wanted to keep refining my search criteria.  I like the Google attack for helping me recover from a failed search.

In the end, both Google and Microsoft failed me — I also tried Yahoo! and the Internet Archive: Wayback Machine with even worse results — and the lesson learned is that if you never wrote an article you know you wrote, then no search engine in the land can help you find what doesn’t exist.


  1. David,

    When it comes to searching for articles I know that you or I have written, I have noticed that Bing is almost always way more relevant unless I happen to know the exact title. If I only remember the topic of the article, Bing wins way more often than Google.

    1. I know you’ve told me that in the past, but the way I search, Google always seems to beat Bing.

      I do more keyword searches than exact article titles. Maybe that’s part of it.

      The best way to search for old articles is inside our admin area in POSTS view and use the search box from there. That really seems to be better, in a single blog search, for getting the best results instead of using the public search box on the blog proper or even looking at the Archives page. The only problem with that admin method is you have to remember which blog you used to publish the article! With 14 blogs and more articles growing every day, that becomes a more difficult task.

          1. Google has been theeee internet search engine for ages now. “Google” it has become a verb rather than a noun. The organic reason being: Habit 🙂
            My Ohio friend is a Bing-er. He has told me over and over again I’m using the the wrong search engine by using Google.
            I sent him a link to this blog and reinforced his opinion. “Thanks, I’ll stick with Bing” was his reply.

          2. I’m a Bing-Bong-er. I like the details and pictures that Bing provides regularly, however it usually requires a much larger processing speed than my grandpa computer (at the house) can handle.
            I appreciate them both; the lack of complication keeps me going to Google, details will inevitably find me at Bing’s front door.

  2. I agree competition is vital in the marketplace, Lillian. We need Google and Bing and Yahoo and Wolfram Alpha and all the other little engines that could — to keep us going!

    1. Back in the late 90’s and early 2000’s my brother (may he rest in peace) was a big one for MetaCrawler as a search engine, and as time passed I’d kind of forgotten about it till now.
      Wolfram Alpha is a toy all it’s own. I never knew it existed till this post. (I don’t get out much 🙂 )

      1. The Internet Archive’s Wayback Machine is tons of fun, too — because you can look up pages from years ago to see what they looked like way back when. Here’s a fun one for you to play with:*/

        WolframAlpha is a strange beast. It’s best at answering science and technical inquiries. When Siri looks up information for you on the iPhone she references WolframAlpha.

        Sorry to learn about the loss of your brother. I bet you miss him a lot.

        1. Thank you. I do. He is the reason I know anything about computers. He always managed to keep me in the www loop with little or no cost. He showed me a lot of tips, tricks and how-to’s. And he was 11 yrs my JUNIOR. Go figure. 🙂

  3. UPDATE!

    I found the nefarious “Ted Danson” article!

    It wasn’t really about Ted or Whoopi after all — that’s why I couldn’t find those keywords in a text search — but the “Whiteness” of Ted’s Blackface was rooted in my mind as the first image of the article and that’s why I was certain I’d somehow previously addressed the matter.

    Here is, “The Whiteness of Technology” published on December 22, 2009 in United Stage:

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