You earn a personalized Starbucks Gold Card by making 30 transactions at Starbucks in a year, and you have another year to earn 30 stars to keep your Gold status.
The trick of getting Gold Stars is to ring up everything in your order as a separate transaction. Yes, that slows down the line, and, yes, it earns you glares from those waiting behind you, but that’s the way Starbucks set up the game, and your Barista understands that, and will happily to ring up the five things in your order five, separate, times.
To keep my Gold Card status at Starbucks, I will have to buy “30 Stars Worth” of stuff each year, but at the clip Janna and I are heading into our local stores — we often tend to earn that many stars in a month.
Some dedicated Starbuckers want a Platinum level card — not just the $450 steel card — and I’m all in for that, too.
I’m used to using my ancient Pike’s Place Starbucks card — Baristas always comment on that card, saying, “Whoa, I haven’t seen THAT one in awhile!” — but now I’m going to be using my Gold card as my default, go-to, coffee and tea standard.
Starbucks certainly knows how to make buying their stuff fun.
We just finished getting rewarded for earning “10 Stars in 10 Days.” We won a free drink and a possible trip to the movie premier of the new “Oz” movie. I think it’s sort of silly to have to give the Barista a code to collect your promotional award, though. Having Starbucks tell us to, “Tell your Barista to ring up code 571 to get your free drink” isn’t really tons of rewarding fun — especially when your Barista has no idea what you’re talking about…
I’ve never been big on these sorts of rewards programs, but I see now how companies are using loyalty awards as a bigger and better form of giving back to repeat customers, and so, if we’re already heading into a Starbucks, we might as well take home a Gold Star or two, and even out the exchange rate.