Is a FedEx Waybill a Handshake or a Promise?

On January 14, 1998 I wrote a seminal article for GO INSIDE Magazine called — The Decline & Fall of FedEx — and in the 12 years since its original publication, that FedEx piece has generated more positive email than anything else I’ve ever written.  Having one article watched so much by so may people is both pleasing and numbing.

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To You Our Weekend Reader

Hello Urban Semiotic Weekend Reader! We are thrilled to have you with us as we try to discover your wants and needs beyond the workweek. We have some questions for you and we’d really appreciate it if you took a moment to give us some feedback in the form of a comment on this post.

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