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The Secret to Small Business Advertising Using Twitter Promoted Accounts

If you’re a Small Business, and if you’re a little late to the Social Media game, Twitter now makes it really easy to make up for lost time using a “Promoted Account” advertising campaign.

Over the past few weeks, I’ve been experimenting with @DavidBoles and Twitter Ads, and while the effects are not as straightforward and as quantifiable as Facebook advertising, there’s still some sweet in the Tweet.

The first thing you need to decide when starting a Small Business Promoted Account campaign on Twitter is what end result you want.  Do you want Retweets or Favorites or targeted click-throughs, or like me, are you merely in search of new Followers?

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Weaving the Social Mesh: Write What You Want to Know

I am often asked by friends and associates what they should write.  They want to know how to get people to read their blog, buy their book, get more followers on Twitter or more Page LIKEs on Facebook or lots of plusses on Google+.

My answer to that inquiry is always the same: “Just Write Something!” — and everything else will eventually fall.

That advice jumps in the face of two common writing canards: “Write What You Know” and its doppelgänger, “Write What You Don’t Know.” The first school of thought allegedly makes you an expert on your own selfie life; the second avenue of percussion quickly resounds into a research project where the self often goes missing.

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LEET! We Now Have Over 1,337 Boles Blogs Followers!

LEET!

Today, thanks to you, we celebrate yet another milestone here on Boles Blogs: We have surpassed the 1,337 Followers mark!

Here’s the latest morning addition to our WordPress.com Trophy Case:

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Why We Converted a Facebook Personal Account to a Business Page

On Saturday, I made the decision to convert my personal Facebook account into a Business page.  It was not a difficult choice to make because, even though I had over 5,000 friends and 200 followers — when your friends queue is full, Facebook forces them into “following” you — I was really only posting Boles Blogs updates to my timeline.

Even though I don’t make any money from Boles Blogs, creating a Facebook business page offers some unification of thought and clarity of purpose on the social network.  I would “lose” my friends and their updates, as well as my own timeline since 2006, but I would also gain thousands of “Likes” — “friends” get converted into “Likes” when you convert a page — and my “followers” would also, magically, become “Likes” on the new page, too.  I would only have to update one Facebook page instead of two.

Here’s what the new Boles Business page looks like now on Facebook:

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