Is a FedEx Waybill a Handshake or a Promise?
On January 14, 1998 I wrote a seminal article for GO INSIDE Magazine called — The Decline & Fall of FedEx — and in the 12 years since its original publication, that FedEx piece has generated more positive email than anything else I’ve ever written. Having one article watched so much by so may people is both pleasing and numbing.
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