On January 14, 1998 I wrote a seminal article for GO INSIDE Magazine called — The Decline & Fall of FedEx — and in the 12 years since its original publication, that FedEx piece has generated more positive email than anything else I’ve ever written. Having one article watched so much by so may people is both pleasing and numbing.
We are not tremendous fans of Twitter — mainly because we find 140-character Tweets the lowest form of contentless publication that pretends to have prescience — but now we must bite our tongues and bind our fingers as we realize the Golden Age of the Web is over as Twitter heralds the advent of the New Dark Ages.
As the author of the new book — Google Apps Administrator Guide — it is difficult for me to write this article today, but the hallmark of the book is its blunt examination of Google Apps and how to get the whole mishmash of applications working in unison across an entire domain. I believe the book is a fun, honest and informational read that doesn’t kowtow or ass munch.
You know you’ve hit the Big Time on the Internet when people start clinging to you by writing about you on their blogs, sending you email and talking about you on other people’s websites without your direct intervention or knowledge.
Sometimes your fans are kind.
Oftentimes your former sycophants are cruel.
You then take the good with the bad — the admiring with the obsessed — and find pleasure and peace in knowing they are all propagating the brand, creating a buzz and keeping your name and your presence out there in the world for everyone else to read and then discover the truth of you on their own; thus creating a whole new gang of friends and foes who will willingly and unwittingly perpetuate your growing circle of fame and power.
Love the lovers; love the haters — and take no reality from either.