Yahoo! Music Unlimited launched today and I quickly dumped Rhapsody in the middle of my two week free trial for the Yahoo! music client even though it is still in the beta phase. Here’s why I prefer Yahoo! over Rhapsody for streaming and downloading and carrying around my music: Yahoo! integrates better with my Yahoo! Plus account. Yahoo! is three times cheaper than the same setup on Rhapsody — I’m sure that will change any minute now if it hasn’t already.
I am a big fan of Yahoo! Sponsored Search over Google’s AdWords for the following reasons:
Yahoo!’s user interface is deeper and more dynamic than Google’s.
You can get extremely precise tracking in a really easy manner that doesn’t take much clicking or site digging.
Yahoo!’s budget management is more flexible.
Yahoo!’s keyword setup is faster and clearer for first-time setup.
Yahoo!’s click-through rate is higher per impression.
Yahoo!’s bid position process is more transparent.
Yahoo!’s entire setup feels more established, cleaner and solid.
Give Yahoo! Sponsored Search a try if you want to get the word out about one of your websites. If you currently pay to play with Google AdWords, you definitely need to move up to Yahoo! Sponsored Search instead.
by Jeremy Cohen
When I was in college in the late 1980’s there was no such thing as a search engine. There was no World Wide Web, at least not the web that you and I know today. The Internet at that time was limited to use by our government (who feared nuclear catastrophe and desperately sought a method to preserve itself in the tragic event of a first strike by the Soviet Union) and by academic geeks who wanted a better way to store, share and access data. Those days, and the Soviet Union, are gone forever.
Continue reading → What Are Search Engines & How Do They Work?
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