Are We Done with the ALS Ice Bucket Challenge, Yet?

Yesterday, I posted what I thought was an innocuous Twitter update asking if we’ve gone too far with the ALS Ice Bucket Challenge because now it is more about famous people getting wet than actually raising ongoing, substantial, awareness for the disease.  Sure, we remember people doing stupid things for a video camera, but aren’t there more dangerous things going on in the world that more demand our rapt attention like, say Ferguson, Missouri and beheading Americans?

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